AI Is Rewriting Trip Planning — Is Your Website Ready?

“Hey, Siri. Find me a coffee shop within walking distance of my location that serves sandwiches and has outdoor dining. Send the link and directions to me and Paul.”

Sound familiar?

This isn’t search as we once knew it — this is search in the age of AI.

Today, people are asking their phones, smart speakers, and AI-powered apps for travel advice, restaurant suggestions, and trip planning help in full sentences. They’re not just typing “museums near me.” They’re saying things like:

• “What’s the best small-town museum within two hours of here?”

• “Are dogs allowed on the River Valley Byway?”

• “What can I do in downtown after visiting the history center?”

And if your website doesn’t have those answers, clearly written and easy to find? AI probably won’t find you. And if AI doesn’t find you, future visitors won’t either.

You Don’t Need a Tech Overhaul — You Just Need a Good FAQ Page

Your FAQ (Frequently Asked Questions) page is no longer just a customer service tool. It’s one of the most important pages on your site for helping search engines — especially AI-driven ones — understand who you are, what you offer, and when people should visit.

A clear, detailed FAQ page can help you:

• Show up in AI-generated travel recommendations

• Answer common visitor questions before they email or call

• Help new audiences discover you, especially those planning last-minute or spontaneous trips

• Keep people on your site longer (which boosts your visibility in all kinds of search algorithms)

What Should Be on Your FAQ Page?

Start with the basics, and then go beyond them. Think about what someone planning a visit — especially someone who’s never been to your area — might be asking:

Logistical Basics

• What are your hours and admission fees?

• Is there parking nearby?

• Are you accessible for strollers and wheelchairs?

• Do you allow pets?

Experience-based Questions

• What can I expect during my visit?

• Is this a good stop for kids or older adults?

• Are there guided tours?

• How long should I plan to stay?

Community Context

• What else is there to do nearby?

• Where can I eat lunch or grab a coffee?

• Are there special events or festivals coming up?

• What’s the best time of year to visit?

The more specific and helpful you are, the better. Imagine someone’s planning a trip and you get to be their travel guide — that’s the power of a well-written FAQ.

This Matters More for Small Towns, Museums, and Heritage Sites

Big cities and major attractions usually have marketing budgets, PR teams, and tech support. Smaller towns and cultural destinations? Not always.

But people are craving authentic, local experiences. They want off-the-beaten-path adventures and meaningful connections with place and history. If you can make it easy for them to find you and confidently plan a visit, they will come.

Your FAQ page is a simple, low-cost way to boost your visibility, especially as AI plays a bigger role in how people plan their travel. It helps your destination show up in search results, AI-generated itineraries, and voice assistants — the exact tools people are already using.

How to Make Your FAQ Page AI-Friendly

Here are a few tips to really make your page shine:

• Write in plain language. No insider jargon. Pretend you're answering a friend’s question over coffee.

• Use real questions as headers. “Are pets allowed on the XYZ Trail?” is better than just “Pets.” AI reads headers to understand the structure.

• Include your destination name where it fits. Example: “Where can I eat near the XYZ County History Museum?”

• Update it regularly. If your hours or events change, your FAQ should reflect that.

• Link to nearby businesses or attractions. It helps visitors (and AI) see your local context.

Whether you’re running a museum, managing a scenic byway, or promoting a historic downtown, you’re not just answering questions, you’re lowering barriers. You’re making it easy for someone to say “yes” to visiting.

AI is changing how travelers discover new places. A smart, thoughtful FAQ page makes sure they discover yours.

Need help crafting an FAQ page for your destination? I’d love to help. Let’s make sure your community’s story is part of the future of travel.